Why Us
The pieces that answer "why work with you" while a buyer is still deciding: what to make, when to send each one, and the job it has to do.
Numbered in deal order
Most teams build the polished overview video first and have nothing for the moment a deal actually stalls - which is the moment that costs them. The numbers below are where a deal is, not how impressive the piece is to make.
You do not need all of them. The problem explainer and the objection handler cover the start and the stall, and between them do most of the work. Build the rest when a deal shows you the gap.
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Before discovery
Problem explainer
- What it covers
- Why this problem costs more than most teams realise.
- When to send it
- Send before discovery calls to align the prospect on the issue.
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After discovery
Process walkthrough
- What it covers
- What happens when you work with us, from kickoff to result.
- When to send it
- Send after discovery to explain how you work.
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Evaluating
Offer explainer
- What it covers
- Who this service is for, what is included, and when it is not a fit.
- When to send it
- Send when the prospect needs clarity on scope and fit.
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Building confidence
Case study
- What it covers
- How a similar customer moved from problem to outcome.
- When to send it
- Send to reduce perceived risk.
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When a deal stalls
Objection handler
- What it covers
- What to consider before deciding to wait, build internally, or choose a cheaper option.
- When to send it
- Send when a deal stalls.
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After the yes
First weeks plan
- What it covers
- What happens in the first thirty days, who does what, and when they see something real.
- When to send it
- Send with the proposal, and again the day the contract is signed.