What Why Us is for
A short catalogue of the pieces a small business actually needs in order to sell, each with the moment it is for and the job it does.
Most teams make these in the wrong order: a polished overview video first, and nothing for the moment a deal actually stalls. Why Us is ordered by where a deal is, not by how impressive the piece looks.
Add one to your plan and it becomes a real goal with the steps under it, so producing it is scheduled work rather than an intention.
Where to find this
The screens this topic describes.
Questions
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Do I need all of them?
No. Most teams get the most out of the problem explainer and the objection handler, because those two cover the start and the stall. Build the rest when a deal shows you the gap.
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Does the app write these for me?
No. It tells you what each piece has to do and schedules the work. Writing and producing it is yours.